Branding Bank of America

Content // Identify system includes: Business Card, Envelope, Letter head, buckslip, and close up of Logotype and logo mark.
Year // 2008

Additional information //

When approaching the redesign of a well known company there is always the inevitable criticism of the past. But the best equipment is knowledge of the past to speak appropriately in the present.

Speaking in a well articulated typographic tongue is what makes a good logotype. And this articulation is seasoned by a knowledge of typographic history. If you have this knowledge to draw from your design decisions will accurately hit your intended target.