Branding Bank of America
Content // Identify system includes: Business Card, Envelope, Letter head, buckslip, and close up of Logotype and logo mark.
Year // 2008
Additional information //
When approaching the redesign of a well known company there is always the inevitable criticism of the past. But the best equipment is knowledge of the past to speak appropriately in the present.
Speaking in a well articulated typographic tongue is what makes a good logotype. And this articulation is seasoned by a knowledge of typographic history. If you have this knowledge to draw from your design decisions will accurately hit your intended target.
Business Cards
Buckslip
Envelope
Letterhead
The Logotype
Up Close and Personal
Adjectives Process #1
Adjectives Process #2
Adjectives Process #3
CutUp Process #4
LogoMark Process #5
LogoMark Process #6